Point of Woo

UNFOLDING

Beyond deploying AI: the value piece

Building your AI flywheel already? Let it do more than meet your marketing efficacy goals. Align it to a larger ‘growth ambitions’ framework to transform revenue and drive business value. Borrow from this 3-tiered framework. Don’t just elevate your AI game; transform your marketing’s impact.

The ABM strategy you need in 2025

The B2B buyer may be self-serve. But if you are a mid-sized business focused on rapid growth, you need an Account Based Marketing (ABM) strategy that looks beyond the discovery and conversion stages. Evaluate how your ABM fares on relatability and problem-simplification for customers throughout the journey. This is key to high engagement and even renewals in a non-linear buying journey.

Is your marketing ‘black box’ safe?

Irrespective of where you stand on the AI and ML adoption spectrum when it comes to predictive analytics, here’s what may be at risk. You might be better equipped to engage your customer owing to pattern recognition based on large data sets. But you might fall short of understanding them at a deeper, causal level. Invest in engagement channels that let you understand them as they evolve, perhaps?