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A pivot place for agencies and marketers to ride the next wave of growth.
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Should you? Shouldn’t you? Don’t lose velocity contemplating every new trick and tool; accelerate on your goals faster by building your own AI marketing flywheel. Build your marketing lifecycle, plot capabilities, and identify opportunities for transformation judiciously. Need a thought-starter? Here’s one by Google and BCG. |
2025 might be the year to get the brand-agency partnership balance right. A long-due alignment at the fundamental level is just what marketers need to arrest fragmented ownership, a result of fast-evolving tech trends, and arrive at shared ownership for results that delight. |
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Ruling our collective consciousness
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As we bid goodbye to 2024, here’s what we must take with us into the New Year; as a people, our healthy existence has never been more important to us. May all our pursuits ahead fulfil this lingering need. |
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As partners to marketers, we are in the business of sparking joy. Our commitment to extending such joy for all stakeholders saw us collaborating with Cuddles Foundation, a non-profit organization involved in ensuring adequate nutrition for children fighting cancer.
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“Creativity is a delicate dance between novelty and value.”
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Authors @ The Standard Definition of Creativity
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The breadth and depth of perspectives from diverse schools of thought and discipline, presented as byte-sized food for thought by Behavioural Scientist.
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