Nitin’s early career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India after serving prominent Marketing Leadership roles in the US, Nitin co-founded a BPO funded by legendary investor Rakesh Jhunjhunwala. He subsequently returned to his marketing roots with the founding of Asymmetrique in 2008. His personal mission is to bring real marketing-thinking back into the tech and data-driven digital world.
Ranjit is a seasoned digital professional with a passion for creating effective and scalable full-funnel marketing strategies. With 20 years of experience in the industry, he has a proven track record of successfully managing digital campaigns across various platforms, including social media, programmatic, search, and video advertising.
His expertise lies in developing media strategies that drive communities and commerce. His mission at Asymmetrique is to help build the foremost data-driven marketing solutions company in India.
Harsh is a multi-dimensional creative entrepreneur. Harsh has dabbled in running creative start-ups since a very young age. Before merging with Asymmetrique, Harsh spearheaded a Production House, writing and directing branded content and commercials for startups. Apart from this, he has co-founded a theatre group and created curriculums for academia. At Asymmetrique, Harsh aims to build a cutting-edge capability in brand and branded content marketing programs.
Tushar is a finance and commerce professional with 30 years of experience in Advertising and Marketing. A Post Graduate from NMIMS in Financial Management, Tushar has enjoyed a decorated career with major Agency networks like Rediffusion DY&R, WPP, and Dentsu Group. At Asymmetrique, Tushar's goal is to use his decades of experience to help the company grow into a leading player with the strongest financial and corporate governance systems in the industry.
To evolve the role of Marketing from creativity to creation
Our solutions drive Marketing-driven growth for businesses
With Intellectual partnerships and and Value-driven relationships
Founder & MD
Nitin’s early career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India after serving prominent Marketing Leadership roles in the US, Nitin co-founded a BPO funded by legendary investor Rakesh Jhunjhunwala. He subsequently returned to his marketing roots with the founding of Asymmetrique in 2008. His personal mission is to bring real marketing-thinking back into the tech and data-driven digital world.
INDirector, Media and Tech
Ranjit is results driven digital marketing professional with over 10 years of hands-on experience in online and ecommerce marketing. Ranjit started is career as web designer and later shifted his interest towards digital marketing he is a self-taught digital marketer. His core strength is performance marketing. He has worked on brand like Olympus cameras, JP Morgan, Welingkar institute of management, Whistling woods, HDFC Mutual Funds, Peninsula Land, Siddha.
INDirector, Scattershot Marketing
Harsh has dabbled in running creative start-ups since the age of 18. As an alumnus of Jai Hind college, Harsh spearheaded an inter-collegiate newspaper as Editor-in-Chief and Marketer. He then co-founded a theatre group, under which he produced, directed, acted, and wrote plays a few of which, had year-long runs in the city. A co-written play, Ripples, was voted amongst the top 10 plays of 2016 by the Mumbai Theatre Guide. Before Asymmetrique, he spearheaded Lowfundwala Productions as a Senior Partner, writing and directing branded content and commercials for India’s startups. Academically, Harsh holds a Masters in Public Policy, along with a double Bachelors in Commerce and Law. His academic interests also led him into creating curriculum, running operations, and helping setup Thadomal Shahani Centre for Media. He continues to teach Content Marketing and Entrepreneurial subjects at Sophia College and Jai Hind College as a visiting Faculty. Apart from this, as a young critic at the Mumbai Film Festival’s 2017 edition, Harsh loves world cinema and consumes more than 150 movies a year.
INDirector, Finance
Tushar is a finance and commerce professional with 30 years of experience in Advertising and Marketing. As a Post Graduate from NMIMS in Financial Management, he started his career with Everest Advertising, a Group of Rediffusion DY&R. After this, he worked with WPP and Dentsu Group. He strongly believes that the difference between a marketing guy and a finance guy is that the first one has the capacity to change the market but the second one has the capacity to change the fate of his company. In the thirty years that he has been operating in this function—in which he has also worked with large multinational corporations with multi million in turnover and reporting to Singapore, US and UK. Thirty years ago, when he was a freshly minted graduate entering the corporate world, the role of the CFO was, in essence, fairly straightforward and fundamentally had three main tasks: Bookkeeping, Financial Reporting and Statutory Compliance. With time and generation, he has changed himself to be creative, understand best practices, and know how to create more value for the company. There will always be a need for someone to balance the books, crunch the numbers, and perform critical routine tasks and play a much more dynamic role today. Every challenge that comes his way, he would take it up with pride and determination. In his heart, he likes simple things in life. He is sensitive and emotional and dreams of settling down somewhere quiet, far away from the traffic jams of Mumbai!
INWe are team of Dot connectors, Creators, Technologists, Data Geeks, and Doers, all working together to solve 3 big problems facing every modern marketer.
Navigating the complexities of the digital world
Resolving confusion around consumer journeys.
Ensuring ROI from digital marketing and spends.
The belief that healthy businesses are built on the partnership tenets of reliability, consistency, and transparency.
The thirst to continually learn, observe, and investigate the world for facts and ideas that help clients and ourselves.
To create an environment where everyone feels encouraged, supported, listened-to and wanting to do their personal best.
The willingness to try everything with the knowledge that no success is permanent and no failure is final.
The willingness to be judged by the success of our clients and co-workers.
The belief that healthy businesses are built on the partnership tenets of reliability, consistency, and transparency.
Asymmetrique formed as a strategic Integrated Marketing Company
Asymmetrique Launches its Digital Ecosystems Unit, Pegasus
Pegasus adds Performance and Content Marketing
Asymmetrique initiates a Brand and Experience Design offering
Asymmetrique acquires Flarepath to add Social Media Marketing
Asymmetrique adds Video Production and eCommerce Solutions
Insight-Driven Marketing - the next frontier
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