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A pivot place for agencies and marketers to ride the next wave of growth.
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New year, new strategy? May be not. As all the noise around AI plateaus, let’s use our top learnings to accelerate growth. If 2024 was the year of adopting new tech, 2025 will be the year to reflect on progress and find alignment to growth goals. In fact, your peers may even recalibrate expected RoI based on annual insights, suggests Forrester. |
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Affective computing's here to grow
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Your peers are already leveraging it for top brands. As leaders across sectors, including governance, adopt affective computing, it is set to redefine customer expectations. Is your AI partner keeping pace with emotionally cognisant tech? |
Pantone's Mocha Mousse or not, if global predictions are to go by, palettes that reflect a sense of quietude will win over customers. Whether you are 'mood boarding' that new campaign or looking to hit an identity refresh, do tap into the sentiment at large. |
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We are wrapping up the year on a fulfilling note after putting in some solid hard work. A series of content assets for Tata Mutual Fund’s products had us ideating, scripting, and co-producing round-the-clock. |
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AI and the pace of Singularity
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"With brains, we added roughly one cubic inch of brain matter every 100,000 years, whereas with digital computation we are doubling price-performance about every sixteen months."
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Author @ The Singularity Is Nearer: When We Merge with AI
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Jim Richardson evokes surrealism as he turns his lens on the Scottish Highlands, compelling us to stop and stare.
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