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A pivot place for agencies and marketers to ride the next wave of growth.
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Managing counterfeit realities
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If you can call out a counterfeit reality, is it still a reality? Very much so and one that impacts the customer psyche immensely, confirms Daryl Plummer, the expert who coined the term. In this Gartner podcast, he talks about the risks and opportunities that come with counterfeit reality; what you can do as a marketer to maintain brand integrity in a landscape that demands minesweepers. |
Planning a self-care break once all your Diwali campaigns are in order? We recommend soaking in BCG’s latest book – Personalized: Customer Strategy in the Age of AI. Discover how you can maximize on the 5 promises of personalization and more with real-life industry examples across industries. |
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Leveraging the blue connection
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Does your CX strategy consider the element that impacts your customers’ state of mind by leaps and bounds? Blue health serves as a potent clue to forge, authentic, outstanding customer connections; integrate inspiration across touchpoints for customer experiences that linger. |
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The festive season kicked-off on a colourful note for us with campaigns that celebrate the sensorial relationships consumers share with brands. Here's a snapshot of one such campaign we delivered for Laljee Godhoo & Co.
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What book are you reading currently?
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“Contagious: How to Build Word of Mouth in the Digital Age by Jonah Berger"
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Head-Marketing, Tata Pension Fund
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The birth of @unwiredclub is a powerful testimony to our need as a people for real, uninterrupted human connections.
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403, Jaisingh Business Centre, Mumbai, India
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