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A pivot place for agencies and marketers to ride the next wave of growth.
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The differentiation piece
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It isn’t just the pursuit for enhanced customer lifecycle value that will keep you busy in 2025. Ensuring every aspect of your company's operations align to deliver market differentiation will emerge paramount. In a nutshell, driving collaboration will be your key to CX that stands out. |
As consumers spend increasing hours on the social media treadmill, something has got to give. While newer formats provide respite, they aren’t adequate to keep up attention levels when it comes to ads. What can marketers do? Turn on the humour dial, suggests the same research. But if your customers are Gen Z, take a creative detour instead.
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Great marketing calls for talent that is big on intuition. And what does it take to make such marketers stay and play out their best? Purpose of course but not without a fair amount of genuine care. Even as you lead your brave hearts to conquer customer journeys, they want to be seen and heard, more than ever. |
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The last week saw integrated customer journeys orchestrated by us come to life. It was humbling to have our work for MOUNT EVEREST BREWERIES LIMITED and Associated Alcohols & Breweries Ltd resonate with the community at ProWine Mumbai 2024.
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Finding the elusive muse.
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"When I don't have inspiration, I don't do anything. I live."
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Guest @ The Tim Ferris Show
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The reminder by @mid_century_friends that good design is timeless and lends itself relevant, each time.
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403, Jaisingh Business Centre, Mumbai, India
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