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Digital Marketing Executive

Roles & Responsibility:

  • Oversees all company social media accounts management
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Develops engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages
  • Manages social media team members, including copywriters and other content creators, by overseeing their work and offering guidance or direction
  • Audits and analyses social media presences, including digital advertising costs and returns
  • Analyses social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement
  • Interviews, hires, and trains social media team members
  • Works with other departments to develop social media timelines coinciding with new product releases, ad campaigns, or other brand messages
  • Monitors and develops reports on competitor activity within social media spaces

 

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