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A pivot place for agencies and marketers to ride the next wave of growth.
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Passion: your missing variable?
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If there is one thing digital-first marketing enables us to do differently, it is segment and target consumers based on interest. But is that enough? As people increasingly pursue intent-led living, here’s what your top competitors are doing differently – they are not just crafting campaigns around interests and passions. They are putting passion at the centre of their core offerings, transforming engagement, affinity, and spends. |
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Hello, Chief Creative Creator Officer!
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Got your Q4 marketing budgets in place? Consider more elbow room when it comes to creator partnership budgets. As we move into 2025, top creators will structure themselves more formally, pushing up costs. Our hunch is, it will also result in wider creative choices from them, be it cost-effective AI content or featuring those in their wings. |
If you are a growth-focused marketer, you are likely bullish on AI across intersections – content, martech, and CRM. Does the consumer share your sentiment? Deloitte has identified 8 humungous gaps that will need collective solutioning for your vision to play out.
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We are celebrating the addition of two immensely talented folks to our Senior Leadership Team. Meet Vaibhav Wankhede, VP – Creative & Content Solutions, and Rumi Behramkamdin, Client Solutions Director. Together, they bring three decades of industry experience in crafting solutions that win customers, communities, and Lions.
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Creator economy and the zeitgeist
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"The biggest problem creators face is today they are maxed out."
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- Jen Rapp, CMO, Superside
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Guest @ The Marketing Millennials Podcast
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The way Amy brings agency alive for young hearts with her @a_doll_like_me project.
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