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A pivot place for agencies and marketers to ride the next wave of growth.
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Still obsessing on customer retention?
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Retaining that customer is critical to revenue and growth. Your global peer though, is adjusting the sails; customer lifecycle value is emerging as the new marketing priority. What might be at play? Tactics-induced fatigue or martech efficacy going mainstream? |
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Get CX Day on your calendar
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Struggling to make a case for CX-centricity outside of your team? Seize CX Day on the 1st of October. Dive into this Forrester podcast for simple yet effective activities that will win over non-core teams too! Teams that learn together, succeed together. |
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Enabling customers to speak climate
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Your customers want to belong to a collective that is climate positive. Could your business be an enabler? It’s a conversation for your next off-site. Leveraging generative AI, you could create channels for customers to influence climate models and to data-inform their own climate positive behaviour. |
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An integrated
marketing success
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Bappa’s aagman was a tad more special for us this year. It saw us launching an integrated campaign, ‘Reet Bappa Ki, #ReetSwaadKi’ for Laljee Godhoo & Co. Celebrating the talent and devotion of murtikars, it was very well-received across media.
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Which book on marketing is your all-time favourite?
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“This is Marketing - You can't be seen, until you learn to see. A chapter that resonates is Trust is as Scarce as Attention. In today's environment, it is all about Relevance, Relations, Reliance and being seen as Responsible. "
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Marketing Head, SOIE - Ginza Industries Ltd.
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The way @ShaazJung, a wildlife photographer and safari expert, practises a powerful but gentle perspective to elevate his craft.
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403, Jaisingh Business Centre, Mumbai, India
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