2025 has started off on a stellar note for us. After months of hard work, we successfully led the launch of a brand identity refresh for Tata Mutual Fund, a business run by India’s most respected conglomerate. The new identity reflects the progression of the brand into the next era of India's growth, while the freed-up 'Tata' logo indicates the readiness of the brand to connect with the free-spirited nature of the new generation.