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A pivot place for agencies and marketers to ride the next wave of growth.
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Your future customer: neurologically enhanced?
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Technology trends aren’t just shaping customer preferences. They are also set to shape your customer’s neurological pathways and cognition. Intrigued? The folks out there are successfully exploring how brain-machine interfaces can be leveraged for a multitude of use cases, including, personalized CX. |
The global consumer’s purse strings aren’t loosening to the point of indulgence. Rising costs of living and sluggish economies are resulting in more than just lower Halloween sales; shoppers are embracing low-value purchases. Does your marketing strategy include a plan to cocoon the local consumer from such global shopping trends? |
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Measuring your Diwali content’s efficacy
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Delivered that festive campaign but not sure if you are using the right metrics to measure its true impact? Well, you aren’t alone. 64% marketers share your plight. Here’s some inspiration to introduce the metrics your marketing deserves. |
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We are kicking back and soaking in the success of our heart-warming Diwali campaigns and initiatives. Right from the endearing Some Packages Carry More Than Just Goods to the very experiential Chillarambh, we have had a grand time building for consumer memories that will linger long after. |
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What book are you reading currently?
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"Positioning: The Battle For Your Mind by Al Ries and Jack Trout."
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Chief Business Officer, ITI Mutual Fund
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The grandeur of @jayprints’ ambitions as he prompts AI to bring alive an India we’ve always held in our zehn.
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403, Jaisingh Business Centre, Mumbai, India
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