|
|
|
|
|
A pivot place for agencies and marketers to ride the next wave of growth.
|
|
|
|
A first for customer emotions in a decade
|
Your customer is an emotional human; profoundly impacted by the world around them first and their own preferences second. Is your marketing informed by the zeitgeist? There is reason to if it isn’t – our negative emotions have declined for the first time since 2014, confirms this Gallup report. |
Marketers, growth is great but are you measuring your work’s value? Even as you balance short and long-term impact in terms of revenue metrics, it is value that will transform your agency with stakeholders. How do you do that? Here’s a playbook to get started. |
|
Making brand communities safer
|
Sports and trolls are the stuff nightmares are made of, even for the toughest of on-ground heroes. This season, the industry is set to lead the way for all of us tasked with protecting our communities. Perhaps the theme for your next brainstorming session? |
|
|
|
Of good company and great conversations
|
|
The mood at the Bengaluru chapter of CMOs’ Charcha 2024 was a promising one as we interacted with a room full of marketers. The event also saw our Founder & Managing Director, Nitin Gupta, serving as a panel member and offering his #PointOfWoo on ´Convergence in Media: Bridging the Gap Within Different Media Channels for Seamless Brand Experiences’.
|
|
|
|
What podcast are you consuming currently?
|
|
“Fareed Zakaria GPS, We Study Billionaires, and Masters in Business are the podcasts I follow regularly.”
|
|
Chief Business Officer, ITI Mutual Fund
|
|
|
|
The way @dan.burntchefambassador is enabling a safe space for creative hearts in the hospitality industry.
|
|
|
|
|
|
|
|
|
|
403, Jaisingh Business Centre, Mumbai, India
|
|
|
|
You received this email because you are subscribed to Point of Woo from Asymmetrique.
|
|
|
