Asymmetrique is a company founded and managed by technocrats, who have a common belief that the technology revolution offers tremendous opportunities for marketers to re-define their brands for sustainability.

The Asymmetriqal

Together, we nurse the ambition to build the next generation of global superbrands using our democratic branding
principles, thereby leading the way for our industry to transform the business of brand-building.

Nitin Gupta

Managing Partner
 

Harsh Desai

Partner, Communities
 

Ranjit Thind

Partner, ROI Marketing
 

Dharmesh Joshi

Senior Creative Director
 

Priyanka Kalwankar

Creative Director, Design
 

Rujuta Kode

Senior Art Head
 

Faizaah Hussain

General Manager
 

Tushar Mistry

Director, Finance
 

Nitin Gupta Managing Partner

Nitin is a results-oriented Marketing professional and Entrepreneur whose career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India, Nitin founded a BPO funded by legendary investor Rakesh Jhunjhunwala, and grew it into a 250-person operation. He returned to his marketing roots with the founding of Asymmetrique. His vision for Asymmetrique, is to build a truly GLOBAL Brand Democracy(TM) for the new-age of marketing. Nitin is currently building Experience Solutions capabilities to complete Asymmetrique’s service set for clients.

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Ranjit ThindPartner, ROI Marketing

Ranjit is results driven digital marketing professional with over 10 years of hands-on experience in online and ecommerce marketing. Ranjit started is career as web designer and later shifted his interest towards digital marketing he is a self-taught digital marketer. His core strength is performance marketing. He has worked on brand like Olympus cameras, JP Morgan, Welingkar institute of management, Whistling woods, HDFC Mutual Funds, Peninsula Land, Siddha.

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Deepti KulkarniDirector, Integrated Marketing

Deepti has over a decade of experience in Marketing Communications and Brand Management, working with Advertising Agencies, Retail and Real Estate firms across various Indian micro-markets. She is a skilled professional who blends her creative intellect and sharp planning skills for meeting top/bottom-line business and brand objectives. At her previous stint with SOBHA Limited, a leading South India Real Estate Developer, she was heading a complete in-house Marketing Communication team supported by mainline and digital agencies. She has completed her Masters in Marketing Science from Pune University, and also has a Masters Degree in Fine Arts.   Apart from loving brands, Deepti loves to spend time with her 8 year old son, and is an avid traveler and cook. 

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Priyanka KalwankarCreative Director, Design

Priyanka is a creative professional with 12+ years of professional experience in Advertising, Branding, Art Direction and Designing. An Applied Art graduate from Sophia College, she specializes in Art & Design. She started her career with FCB Ulka, where she worked on varied brands like Tata Motors, Zee Network, Tata Docomo, Nerolac, Minto-Fresh and ITC. After being part of the mainline advertising industry for 7 years, she has been exploring the digital side of the advertising world for last 5 years, which she feels have compelled her to be under a constant creative evolution. Her core strengths are brand communication and design thinking. Priyanka believes that in such a visually polluted environment standing out is essential, and creativity is the means to achieve it. She wants the visual impact to remain in people’s memory and aspires to seduce minds through her art and creativity. Besides advertising, Priyanka enjoys acrylic painting on canvas and doing murals. She also loves theater, nature trails and traveling.

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Harsh DesaiPartner, Communities

Harsh has dabbled in running creative start-ups since the age of 18. As an alumnus of Jai Hind college, Harsh spearheaded an inter-collegiate newspaper as Editor-in-Chief and Marketer. He then co-founded a theatre group, under which he produced, directed, acted, and wrote plays a few of which, had year-long runs in the city. A co-written play, Ripples, was voted amongst the top 10 plays of 2016 by the Mumbai Theatre Guide. Before Asymmetrique, he spearheaded Lowfundwala Productions as a Senior Partner, writing and directing branded content and commercials for India's startups.  Academically, Harsh holds a Masters in Public Policy, along with a double Bachelors in Commerce and Law. His academic interests also led him into creating curriculum, running operations, and helping setup Thadomal Shahani Centre for Media. He continues to teach Content Marketing and Entrepreneurial subjects at Sophia College and Jai Hind College as a visiting Faculty.  Apart from this, as a young critic at the Mumbai Film Festival's 2017 edition, Harsh loves world cinema and consumes more than 150 movies a year.

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Dharmesh JoshiSenior Creative Director

Having the guts to do something that hasn’t been done before is what drives Dharmesh. He has proved this by first building India's firsts digital content universe at UTV-Disney, Launching and building flagship YT channels like Being Indian at Culture Machine. After collecting millions of views across content formats Dharmesh has spent the last 7 years building marquee brands on digital like Pepsi, Durex and Centre Fresh at The Glitch. Spearheading award-winning campaigns like Share the Load and Tide for Time for P&G at Kinnect. he has also established first of its kind video solutions vertical called Content Factory for brands like Reliance Digital, Monster energy drinks and P&G group. Dharmesh is currently busy building an army of NextGen creatives to challenge the status quo and build a truly global creative agency.

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Faizaah HussianGeneral Manager

Faaizah is an experienced brand partner with 10 years of advertising experience and a demonstrated history of working in the traditional and digital advertising industry. She has worked with Havas Worldwide, Lowe Lintas and Monk Media Network prior to joining Asymmetrique.
Having been a part of small, mid and large sized agencies in her journey so far, she has worked on over 35 brands and 11 categories. She released her first ATL campaign in the first year of her career and independently managed large entertainment conglomerate clients within 1.5 years of joining her first agency. After working in mainline advertising for 5 years, she moved to digital as an Account Director and managed a team of 5 and a client cluster of 7 brands. Became a core management team member and AVP at the age of 28 and Head of Business at 30. Currently working as the General Manager and heading agency operations for Asymmetrique. Her core strength lies in culture elevation, managing operations and carving processes for smooth and automated brand functioning.

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Tushar MistryDirector, Finance

Tushar is a finance and commerce professional with 30 years of experience in Advertising and Marketing. As a Post Graduate from NMIMS in Financial Management, he started his career with Everest Advertising, a Group of Rediffusion DY&R. After this, he worked with WPP and Dentsu Group.
He strongly believes that the difference between a marketing guy and a finance guy is that the first one has the capacity to change the market but the second one has the capacity to change the fate of his company. In the thirty years that he has been operating in this function—in which he has also worked with large multinational corporations with multi million in turnover and reporting to Singapore, US and UK.
Thirty years ago, when he was a freshly minted graduate entering the corporate world, the role of the CFO was, in essence, fairly straightforward and fundamentally had three main tasks: Bookkeeping, Financial Reporting and Statutory Compliance.
With time and generation, he has changed himself to be creative, understand best practices, and know how to create more value for the company. There will always be a need for someone to balance the books, crunch the numbers, and perform critical routine tasks and play a much more dynamic role today.
Every challenge that comes his way, he would take it up with pride and determination. In his heart, he likes simple things in life. He is sensitive and emotional and dreams of settling down somewhere quiet, far away from the traffic jams of Mumbai!

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Rujuta KodeSenior Art Head

Creative professional with a keen sense of design and thirst for ideation that builds brand stories. An art graduate from L. S. Raheja School of Arts with 15 years of experience in advertising, I have worked with brands like Pillsbury (General Mills), Food Bazaar, Crompton Greaves, Artline (Shachihata, Japan) and many more. With the emergence of Digital Ecosystems, I believe in creative brand storytelling through designs that work in an integrated fashion. Great briefs and challenging tasks is what keeps me awake in night craving for creating more effective brand content.

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Milestones

  • 1.0
  • 2008|Begins transformation into a Full-service Agency
  • 2009|Surrenders INS Accreditation to become the Un-Agency
  • 2010|Initiates an in-house Consumer Insights division
  • 2.0
  • 2011|Institution of the Platforms service verticals
  • 2012|50% of the workforce converted to Digital professionals
  • 2013|Integration of the Traditional and Digital Communications teams
  • 2014|Addition of the Strategy and Experience service verticals
  • 2015|Initiates deep investments in Data, Content, and Technology capabilities
  • 3.0
  • 2016|Surrenders INS Accreditation to become the Un-Agency
  • 2017|Initiates an in-house Consumer Insights division
  • 2018|Institution of the Platforms service verticals
  • 2019|50% of the workforce converted to Digital professionals
  • 2020|Integration of the Traditional and Digital Communications teams
  • 2021|Addition of the Strategy and Experience service verticals
 

Reach us

Mumbai (HQ)

604, CNB Square, J B Nagar
Andheri Kurla Road, Andheri (E),
Mumbai-400059, Maharashtra, India

Tel No: 022 2825 0716

Email: ignite@asymmetrique.net

New Delhi

Expression 360
314 Pratab Bhavan, 3rd floor, ITO

New Delhi - 110 002

Chennai

78 Design
7/2 Pycrofts Garden Road,
Thousand Lights West

Chennai - 600006