Experience / Manager – Digital Marketing Analytics
I am Special because :
I convert digital Behavioral and Performance data into insights that enable marketing strategies/solutions for better ROI from digital marketing programs.
How do I do this?
I conduct detailed drill-down analysis of key digital metrics, sifting through data, interpreting numbers, and deriving insights through the use of various analytical tools.
I collaborate with Digital and Marketing Strategists on methods of data modelling, application of statistical concepts, interpretation of trends and patterns in data, and development of deep-data insights.
I handle everyday operations in terms of reporting, analytics & business intelligence tools, etc. and devise new approaches of using analytics for marketing.
I am responsible for data collection, structuring, & quality, after ensuring which, I explore and employ sophisticated statistical techniques and analytical models and tools relevant to the client’s context and business needs.
I work closely with behavioral and psychometric analysts and modelers to incorporate human understanding into my insights and provide a holistic view of my clients’ consumers to enable profiling, segmentation, prediction, and personalization.
I Need to be:
5+ years’ practical experience on data processing, database programming and data analytics using programming languages such as R, Python, Java, SPSS, SQL, etc.
Masters/Doctorate from premier institutes with at least 5 yrs. of hands-on marketing analytics or related field such as advertising, direct marketing, online marketing, loyalty marketing, using data to solve complex Marketing problems.
Experience in data mining and statistical analysis. Understanding of various data structures and hand-on with implementation of common methods in data transformation.
Excellent pattern recognition and predictive modeling skills through big data analytics on systems such as Hadoop, SAS, Teradata, SQL/NoSQL, Databricks etc.
Ability to drive people to deliver, project management, business acumen.