Asymmetrique is a company founded and managed by technocrats, who have a common belief that the technology revolution offers tremendous opportunities for marketers to re-define their brands for sustainability.


Together, we nurse the ambition to build the next generation of global superbrands using our democratic branding
principles, thereby leading the way for our industry to transform the business of brand-building.

Nitin Gupta

Managing Director & CEO

Dhiiraj Kapoor

Business Head –
Digital Brands

Sanjay Shetty

Sr. Vice President –
Brand Platforms

Dr Aneetha Kasuganti

Director - Insights and Analytics

Nitin Gupta Managing Director & CEO

Nitin is a results-oriented Marketing professional and Entrepreneur whose career spans a breadth of consulting and corporate assignments for US-based Fortune 500 firms. Upon his return to India, Nitin founded a BPO funded by legendary investor Rakesh Jhunjhunwala, and grew it into a 250-person operation. He returned to his marketing roots with the founding of Asymmetrique. His vision for Asymmetrique, is to build a truly GLOBAL Brand Democracy(TM) for the new-age of marketing. Nitin is currently building Experience Solutions capabilities to complete Asymmetrique’s service set for clients.


Dhiiraj Kapoor Business Head – Digital Brands

Dhiiraj is an accomplished branding professional who has founded ventures in the field of advertising and media prior to joining Asymmetrique. He has also worked with leading firms such as Marching Ants, Reflections, Solar Boutique Designs, and Daewoo Motors in marketing communication roles. Dhiiraj leads the Brand Assets vertical, working closely with clients to craft sustainable digital-era marketing channels.


Sanjay ShettySr. Vice President – Brand Platforms

Sanjay has been nurturing, growing and supporting consumer and business advocacy communities much before social networks became a technical reality. Since the proliferation of digital, he has been involved in large scale social listening, business intelligence and consumer insights projects for many Fortune 500 companies. Sanjay heads the Platforms service vertical of Asymmetrique, helping clients in their Digital, Performance Marketing, Brand Advocacy and Community initiatives.


Dr Aneetha KasugantiDirector - Insights and Analytics

Aneetha has nearly 20 years of experience in research, organizational behaviour, and IT, with rich experience in both qualitative and quantitative research methods. She is currently submitting her PhD dissertation at IIT Bombay (Organizational Behaviour) and has a Masters in Personnel Management and Industrial Relations from Tata Institute of Social Sciences. Her background and experience brings increased insight into customer experiences and what drives their decisions. Aneetha heads the Insights and Analytics function, contributing to innovative and differentiated solutions offered by Asymmetrique.



  • 1.0
  • 2001|The journey begins as Pegasus, an Industrial web portal development firm
  • 2001
    2005|Evolves offerings to Digital, Creative, and Production services for Industrial clients
  • 2006|INS Accreditation received for print media buying
  • 2.0
  • 2007|Adds 360-degree creative capabilities to serve non-Industrial customers
  • 2008|Begins transformation into a Full-service Agency
  • 2009|Surrenders INS Accreditation to become the Un-Agency
  • 2010|Initiates an in-house Consumer Insights division
  • 3.0
  • 2011|Institution of the Platforms service verticals
  • 2012|50% of the workforce converted to Digital professionals
  • 2013|Integration of the Traditional and Digital Communications teams
  • 2014|Addition of the Strategy and Experience service verticals
  • 2015|Initiates deep investments in Data, Content, and Technology capabilities

Reach us

G-10, Zakaria, Marol Maroshi Road Marol , Andheri (East), Mumbai-400059, Maharashtra, India

Tel No:+91 22 6695 2433/4

Fax No:+91 22 2920 8162